What’s the difference between KPI and OKR?

KPIs (Key Performance Indicators) measure ongoing performance and are typically used to track the health or efficiency of regular operations. OKRs (Objectives and Key Results), on the other hand, are designed to push growth and innovation through ambitious, time-bound goals. While KPIs maintain the status quo, OKRs challenge it by setting bold objectives and tracking progress through measurable key results. Essentially, KPIs monitor performance; OKRs drive change and strategic advancement.