Jan 1, 2024
6 min read

6 Best Google Forms Alternative Options: a Detailed Overview

In this article:

Does your company need to collect various data by sending forms, surveys, and questionnaires to employees and customers? Google Forms is the popular tool for this purpose and holds over 40% of the market share. It’s not surprising since it’s free and offers a decent feature set for basic needs. 

However, Google’s solution lacks versatility and design customization options, and its third-party integrations are limited, leading many companies to look for a replacement. 

Here are our picks for the six best Google Forms alternative options in 2024.

6 best Google Forms alternative options: A detailed overview

Here are the best Google Forms alternatives to consider in 2024.

Effy AI

Effy AI google form alternative

Effy is a powerful performance review software enhanced with AI algorithms. It can easily replace Google Forms for employee engagement and performance surveys. It also provides plenty of useful, ready-made questionnaires.


  • Ready-made templates – No more Google Forms templates – you can access over 20 expert questionnaires for different circumstances. You can also customize them however you like.
  • 360-degree feedback and flexible nominations – Collect 360 feedback from co-workers, managers, and subordinates and allow employees to suggest particular people for peer review.
  • Automated regular reminders – Improve response rates by establishing response deadlines, setting up reminders, and eliminating the need for manual follow-ups.
  • Communicator integration – Integrate with Slack and run assessments directly within it. 
  • AI-generated reports – Create review summaries with the help of AI to improve performance management.


Effy offers the following plans:

  • Free – unlimited review, unlimited members, free templates, Slack integration.
  • Pro – $75/month (billed annually). 30 AI reports included+ $24 per additional AI report, unlimited members, free templates, Slack integration.
google form alternative effy ai pricing

Customer reviews

Effy AI has a 4.9 score on both Capterra and G2. Users praise the features and ease of use but would like more integration options and built-in analytics.

Effy AI google form alternative review

Image source: Capterra


Jotform google form alternative

Image source: G2

Jotform is an online platform to create and share forms without coding to optimize your performance management cycle and other aspects of your operations. It allows you to collect data, employee feedback, payments, signatures, and more from your customers, employers, or users.


  • Jotform teams – Collect all team assets in one place for easy access and edition.
  • Jotform sign – E-sign documents with ease and share them with others.
  • Jotform apps – Access a no-code app builder that lets you make an application that includes products, branding, forms, and widgets.
  • Jotform approvals – Streamline approvals to optimize IT tickets, HR requests, etc.
  • PDF support – Enjoy PDF support with an editor and smart forms functionality.
  • Report builder – Easily convert responses into reports.
  • Joftorm inbox – Manage all form submissions in one place.
  • Conditional logic – Use dynamic, smart forms that change based on user answers. 
  • Conversational forms – Optimize engagement with forms that ask only one question per page.
  • Mobile forms – Manage your forms on a mobile device.
  • Assign forms – Assign forms as tasks to employees to eliminate needless emailing.
  • Translate forms – Set up translations to reach any audience you want.
  • White labeling – Use company branding to create a custom look for your forms.
  • Enable-disable form – Decide when to accept submissions. Define expiration dates and submission limits.
  • Multiple users – Create user accounts and grant entire departments access to forms they need to see. 


Jotform offers five pricing plans. They all include the entire feature set but differ in the number of forms, monthly submissions, form views, and other details. 

  • Starter – Free. 5 forms, 100 monthly submissions, 100 MB available space, 1,000 monthly form views, and 100 fields per form.
  • Bronze –  $39/month. 25 forms, 1,000 monthly submissions, 1 GB available space, 10,000 monthly form views, and 250 fields per form.
  • Silver – $49/month. 50 forms, 2,500 monthly submissions, 10 GB available space, 100,000 monthly form views, and 500 fields per form.
  • Gold – $129/month. 100 forms, 10,000 monthly submissions, 100 GB available space, 1,000,000 monthly form views, 1,000 fields per form.
  • Enterprise – Customizable limits.

You can save 20% if you decide to pay annually.

Jotform google form alternative pricing

Customer reviews

Jotform has a 4.7 rating on G2 and a 4.6 score on G2. People praise user-friendliness but complain about limited integration support.

Jotform google form alternative review

Image source: G2


Typeform google form alternative

Image source: Typeform website

Typeform is a web-based tool that allows you to create and share online forms, surveys, quizzes, and more. It’s suitable for various use scenarios, such as conducting performance reviews or optimizing employee management processes. It uses a conversational approach to collect data from your audience, making the forms feel different and more human.


  • Forms – Use forms designed to get more valuable data from respondents.
  • Surveys – Create surveys using 28 question types and share them easily.
  • Quizzes – Make engaging quizzes for students, employees, customers, etc.
  • Adaptable follow-ups – Adapt follow-up questions depending on respondents’ answers.
  • Templates – Access various ready-made form templates for different purposes and tasks.
  • Integrations – Integrate with tools your company uses, like Slack, Mailchimp, Google Sheets, HubSpot, etc.
  • AI features – Customize and optimize your forms thanks to the power of AI.


Typeform offers the following pricing options:

  • Basic – $29/month. It offers basic functionality and lets you create unlimited forms and questions.
  • Plus – $59/month. Allows you to customize the visual side of your forms.
  • Business – $99/month. Provides access to analytics.
  • Enterprise – Custom pricing. Offers the complete feature set.

You can save 16% if you opt for yearly billing. There’s also a free plan to give you a taste of the features and possibilities. 

Typeform google form alternative pricing

Customer reviews

Typeform has a 4.5 rating on G2 and a 4.7 score on Capterra. Users like the features and customization but complain about the price and pricing model.

Typeform google form alternative review

Image source: Capterra


SurveyMonkey google form alternative

Image source: G2

SurveyMonkey is a web-based platform that allows users to create and distribute online surveys, polls, quizzes, and forms. The tool combines ease of use, flexibility, and scalability to meet the needs of individuals, teams, and organizations of any size.


  • Surveys and quizzes – Create surveys and quizzes for employees and customers in several languages. Use ready-made templates for various scenarios.
  • Forms – Use a customizable online form builder to collect information, set up payments, etc.
  • Collaboration – Let employees build surveys and analyze results together.
  • Customization – Use company branding, custom URLs, and text formatting.
  • Analysis & reporting – Analyze response quality and data trends in real time. 
  • Response management – Manage responses by setting up answer completion requirements or end dates and sending confirmation emails to respondents. 
  • Integrations – Connect to other tools and systems, including Salesforce, Mailchimp, Marketo, Zoom, etc.
  • SurveyMonkey Genius – Create surveys based on short prompts and detect issues with the help of AI.


SurveyMonkey’s pricing model is a bit confusing. It offers three plans designed for teams and another three for individuals. Some of them use monthly, others annual payments.

  • Team Advantage – $25/user/month. A basic plan for teams.
  • Team Premier – $75/user/month. Additional features and higher limits.
  • Enterprise – Custom pricing and limits.
  • Advantage Annual – $39/month. Basic annual plan for individuals.
  • Premier Annual – $119/month. Additional features and higher limits.
  • Standard Monthly – $99/month. Standard monthly plan for individuals.
SurveyMonkey google form alternative pricing

Customer reviews

SurveyMonkey has a 4.4 score on G2 and a 4.6 rating on Capterra. Users praise the features and overall quality but complain about the visuals, the data exporting feature, and the limited file format support.

SurveyMonkey google form alternative review

Image source: G2

Microsoft Forms

Microsoft Forms google form alternative

Image source: Capterra

Microsoft Forms is a part of the Microsoft 365 subscription. It lets you create forms, surveys, polls, and quizzes to collect data for decision-making.


  • Versatile forms – Create forms, polls, surveys with branching questions, and quizzes without much effort.
  • Customizable themes – Customize your themes however you like using plenty of available options.
  • Cloud service – Access the platform from anywhere and on any device.
  • Video support – Add videos to surveys and quizzes to provide context or create educational assets.
  • Integrations – Make use of the powerful integration suite available to Microsoft 365 users.
  • Analytics – Visualize the response data and access additional analytics.
  • AI features – Enhance your forms thanks to the built-in AI and smart recommendations.


Microsoft Forms is a part of the Microsoft 365 package, and you can’t buy it separately. Businesses have the following options:

  • Business Basic – $6/user/month (paid annually). Web and mobile versions of Word, Excel, PowerPoint, and Outlook.
  • Business Standard – $12.50/user/month (paid annually). Business Basic features plus desktop versions of Word, Excel, PowerPoint, and Outlook.
  • Business Premium – $22/user/month (paid annually). Business Standard features plus advanced security, access and data control, and cyber threat protection.
  • Apps for business – $8.25/user/month (paid annually). Desktop versions of Word, Excel, PowerPoint, and Outlook plus additional bonuses.
Microsoft Forms google form alternative pricing

Customer reviews

Microsoft Forms has a 4.4 score on G2 and a 4.6 rating on Capterra. Users like the UI and integrations within the Microsoft ecosystem but criticize customization options (advanced question types, data exporting, etc.).

Image source: Capterra

Zoho Forms

Zoho Forms google form alternative

Image source: Capterra

Zoho Forms is a web-based application that allows you to create and manage online forms. The tool is part of the Zoho suite of products, which includes CRM, email, sales live chat, and much more. 


  • Form builder – Create various forms using the drag-and-drop builder and over 30 field types. Split forms into multiple pages, and let respondents save and resume.
  • Notification – Send respondents email and SMS notifications when they submit forms. Post updates via MS Teams channels.
  • Sharing options – Share links, send email campaigns, and embed forms on pages.
  • Data & analytics – View your data in a table view with custom filters, analyze form performance, export reports, and create custom documents.
  • Customization – Use custom domains, branding, themes, and messages.
  • Automation – Use data routing, set up email and approval workflows, and assign tasks to members quickly.
  • Collect payments – Create effective, secure payment forms with calculation fields and payment gateways. Send confirmation emails, invoices, and receipts.
  • Mobile forms – Access the platform on the go through a mobile app.


Zoho Forms offers four pricing options:

  • Basic – €12/10 (monthly/yearly). 1 user, 10,000 submissions/month.
  • Standard –  €30/25 (monthly/yearly). 10 users, 25,000 submissions/month.
  • Professional –  €60/50 (monthly/yearly). 25 users, 75 submissions/month.
  • Premium – €110/90 (monthly/yearly). 100 users, 150,000 submissions/month.
Zoho Forms google form alternative pricing

Customer reviews

Zoho Forms has a 4.5 rating on Capterra and a 4.4 score on G2. Users praise the ease of use but complain about limitations (integration support, no option to delete users without contacting support) and pricing plans.

Zoho Forms review google form alternative

Image source: Capterra

Choosing the best Google Forms alternative: Comparison table

Platform Features Pricing Best for
Effy AI - AI-generated summary reports
- 360-degree feedback and reviewer nominations
- Expertly crafted templates
- Feedback in Slack/MS Teams
- Anonymization
- Access level management
- Automated regular reminders
Free plan available Small and medium-sized businesses
Jotform - Jotform teams
- Jotform sign
- Jotform apps
- Jotform approvals
- PDF support
- Report builder
- Joftorm inbox
- Conditional logic
- Conversational forms
- Mobile forms
- Assign forms
- Translate forms
- White labeling
- Enable-disable form
- Multiple users
Starts at $34/month Non-profits, companies of various sizes
Typeform - Forms
- Surveys
- Quizzes
- Adaptable follow-ups
- Templates
- Integrations
- AI features
Starts at $25/month Companies that want people-friendly and interactive surveys and quizzes
SurveyMonkey - Surveys and quizzes
- Forms
- Collaboration
- Customization
- Analysis & reporting
- Response management
- Integrations
- SurveyMonkey Genius
Starts at $25/user/month Companies of various sizes
Microsoft Forms - Easy to use and versatile
- Customizable themes
- Cloud service
- Video support
- Integrations
- Analytics
- AI features
Starts at $6/user/month Companies that already use Microsoft services
Zoho Forms - Easy to use and versatile
- Customizable themes
- Cloud service
- Video support
- Integrations
- Analytics
- AI features
Starts at $10/month Companies that already use Zoho products


There are plenty of solid Google Forms alternatives on the market that offer better features, more customization, and different integration options. 

If you need a good solution for employee surveys suited for small and medium-sized companies, consider our Effy AI. It’ll simplify collecting feedback by providing many ready-made templates, helpful communicator integration, and AI-generated summaries. Create your account right now and try it out!


Here are answers to some common questions about Google Forms and its alternatives.

Is there a better alternative to Google Forms?

Many great options exist – for example, our Effy AI, Typeform, SurveyMonkey, etc. 

Is there a Microsoft alternative to Google Forms?

Yes, it’s called Microsoft Forms. 

Why is Typeform better than Google Forms?

Typeform helps you get better quality data by adopting a conversational approach and customizing follow-ups further. 

Is Jotform better than Google Forms?

Yes, most reviewers agree it’s more advanced and customizable.

What’s Effy software?
Performance review
Easily launch review cycles in your way, track progress.
360 degree feedback
Collect feedback from peers and managers. Identify strength and improvements areas.
Choose templates that are right for you. Start review process in 15 min.
Collaborate effectively with team meeting agenda, action items and meeting notes
Personal development plan
Develop your people by providing them an explicit plan to the next level. Track goals progression.
AI generated insights & Analytics
AI will generate an extended summary for every employee, including top strength, areas to improve and action plan.
Apr 16, 2024
5 min read
15 Work-related Strengths Examples + Tips for Improving Them
Read More
March 26, 2024
4 min read
Employee Evaluation Form: What to Include + Template
Read More
Feb 15, 2024
6 min red
5 Best Staff Appraisal Software for Better Evaluations
Read More
Set up your first
Performance Review with Effy
Use effy for free
Use this template for free