Oct 10, 2023
4 min read

Culture Index Survey: Everything You Need to Know

In this article:

Making your organization a great place to work goes beyond setting organizational guidelines. You must also consider using a culture index to analyze employee sentiments and improve workplace culture. 

According to the SHRM 2022 global culture research report, nine out of ten employees who rate their work culture as poor consider quitting. You can prevent this by building a great workplace culture, which starts by understanding employees' feelings about their work environment through the culture index survey. 

In this article, we'll explain the concept of the culture index and how to use it to build a better company culture and increase employee retention and engagement.

What is a culture index?

What is a culture index

Image source: Freepik

A culture index indicates how employees feel about their work environment. That includes employee sentiments, attitudes, opinions, and perceptions about a company's culture, their roles, and everything around the organization.

By measuring the culture index, you can gauge whether your employees are satisfied with their jobs or are on the verge of quitting.

However, it can be challenging to quantify employee satisfaction. You need a culture index survey to understand employee satisfaction better. Let's move on to understand a culture index survey.

What is a culture index survey?

A culture index survey provides valuable insights into how your employee processes are doing in the organization. Through a series of culture index survey questions, HR managers can assess an employee's job satisfaction, attitudes, and perceptions about company management to improve company culture and leadership.

Culture index survey: Benefits

Culture index survey: Benefits

Image source: Freepik

While a culture index measures employee engagement and satisfaction, it provides more benefits such as:

  • Increased employee retention. Measuring the culture index helps you gauge your company's happiness level. Happier employees perform better at their jobs and are less likely to leave.
  • Conflict resolution. With a culture index assessment, you can understand the nature of conflicts in your organization, whether between employees or between managers and employees, and ensure you help all team members build better relationships with each other.
  • Increased customer satisfaction. Happy employees have better relationships with customers, thereby boosting client retention. 
  • Improved hiring process. A culture index survey helps you make the right decision regarding hiring culturally fit employees.
  • Higher employee engagement and productivity. Culture index surveys provide data to identify ways to increase employee engagement and productivity.

Culture index survey: Categories

Culture index categories are distinct elements that make up your organization's culture. Here's a breakdown of these categories:

  • Team collaboration – How do your teams work together to solve projects? Do they work in silos, or do they collaborate efficiently across departments? This category helps you answer these questions and understand the dynamics of teamwork. 
  • Recognition and awards – In this category, you can evaluate how your company appreciates and rewards employees for remarkable performance. 
  • Diversity and inclusion – This category explores whether diversity and inclusion are part of your company culture. 
  • Work-life balance – This category answers a crucial question – Does your organization encourage employees to have a healthy work-life balance? 
  • Employee development – This category helps you understand how your organization supports employee's professional growth. 

Culture index survey: Personality types

Every organization has different people with unique personalities. Here are the various culture index personality types:

  • The analysts
  • The collaborators 
  • The performers
  • The visionaries
  • The craftsmen
  • The achievers
  • The conservers
  • The facilitators
  • The drivers
  • The diplomats 

How to conduct a culture index survey

conduct a culture index survey

Image source: Freepik

Here are key steps to conducting a successful culture index test.

1. Choose culture index survey questions

Asking the right questions is critical to gathering the most valuable and relevant answers during your culture index survey. The best survey questions are:

  • Precise with simple words that employees can understand to provide their feedback
  • Specific and straight to the point
  • Open-ended, allowing employees to express their thoughts freely

Now that you have an idea of what your survey questions should be like, here are some examples to illustrate this:

  • How successful is the company in promoting a continuous learning environment in the workplace?
  • Do you have a good working relationship with your teammates and manager?
  • Are you satisfied with how the organization addresses and resolves issues among employees?
  • Does the company provide recognition and rewards for exceptional performance?
  • Are people from all backgrounds treated fairly in the organization?

2. Collect and analyze feedback

Identifying the right survey questions is only a preliminary step of the culture index test. You still need to collect and analyze feedback. Here are two ways you can do that:

  1. Manually through feedback forms – Google Forms is a good example that provides various templates to help you set survey questions and collect employee feedback.
  2. Automatically using feedback software – Using feedback software helps you automatically collect employee feedback through surveys, ratings, or reviews. Good feedback software also provides a central dashboard where you can view and analyze feedback to glean valuable insights from them. 

3. Develop action plans based on the feedback

It's not culture index survey data alone that can bring change, but what you do with it that will fundamentally improve employee morale and organizational culture. Develop action plans based on the feedback you get to fill company culture gaps.

Depending on the feedback, this can be anything from including wellbeing programs and offering more flexibility to providing leadership and soft skills training.


The truth is that employee feedback can be sweet and sour. While positive results are promising, if your survey results show that employees are dissatisfied with your organization's culture, the goal is to turn tough feedback into a gain. You can do this by addressing each employee's issues and providing a solution that works for them.

Remember, the culture index survey shouldn't be a one-time process. Make it a continuous part of your organization's processes to keep up with employees’ changing needs and sentiments. 


What is a cultural index test?

A cultural index test helps uncover hidden employee sentiments, attitudes, feelings, and preferences regarding various aspects of your organizational culture. 

How valid is the culture index?

The culture index test helps businesses measure and analyze employee satisfaction and happiness in the workplace.

Who created the culture index?

Mr. Gary Walstrom, CEO and founder of Culture Index Inc., created the culture index.

What kind of questions are on a culture index survey?

The culture index survey includes questions like:

  • Are you satisfied with the feedback you receive about your job performance? 
  • Does the organization encourage you to maintain a healthy work-life balance? 
  • How well does the management team resolve conflicts among employees? 
  • Does the organization provide needed support and resources to improve your job performance? 

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